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Why Invest in Diversity Training?
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Why do so many Fortune
500 corporations invest in diversity training?
Top companies say diversity initiatives have
a direct impact on the bottom line and help an organization
keep a competitive edge, according to a survey released by
the Society for Human Resource Management (SHRM) and FORTUNE
magazine (June 2001). The SHRM®/FORTUNE Impact of Diversity
Initiatives on Bottom Line survey gauged the extent of corporate
diversity initiatives. It included the responses of 121 HR
professionals from FORTUNE 1000 companies and companies on
FORTUNE magazine's list of the 100 Top Companies To Work
For. |
The majority of respondents said diversity initiatives have impacted
the company's bottom line in several positive ways. For example,
79 percent said it improves corporate culture, 77 percent said
it improves recruitment of new employees and 52 percent said it
improved client relations. The majority of HR professionals (91
percent) also said that diversity initiatives help their organizations
to maintain a competitive advantage. (See table below.)
HOW DIVERSITY INITIATIVES HELP ORGANIZATIONS MAINTAIN A COMPETITIVE
ADVANTAGE
| Response |
Percent
Responding |
| Improves corporate
culture |
83% |
| Improves employee
morale |
79% |
Higher retention
of employees
|
76% |
| Easier recruitment
of employees |
75% |
| Decreases complaints
and litigation |
68% |
| Increases
creativity |
59%
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| Decreases interpersonal conflict among employees |
58%
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| Enables the organization to move into emerging markets |
57%
|
Improves
client relations
|
55%
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| Increases productivity |
52% |
| Improves the
organization's bottom line |
49% |
Source: SHRM/FORTUNE Survey on Impact of Diversity Initiatives on the Bottom
Line. June 2001
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