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Why Invest in Diversity Training?

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Why do so many Fortune 500 corporations invest in diversity training?

Top companies say diversity initiatives have a direct impact on the bottom line and help an organization keep a competitive edge, according to a survey released by the Society for Human Resource Management (SHRM) and FORTUNE magazine (June 2001). The SHRM®/FORTUNE Impact of Diversity Initiatives on Bottom Line survey gauged the extent of corporate diversity initiatives. It included the responses of 121 HR professionals from FORTUNE 1000 companies and companies on FORTUNE magazine's list of the 100 Top Companies To Work For.

The majority of respondents said diversity initiatives have impacted the company's bottom line in several positive ways. For example, 79 percent said it improves corporate culture, 77 percent said it improves recruitment of new employees and 52 percent said it improved client relations. The majority of HR professionals (91 percent) also said that diversity initiatives help their organizations to maintain a competitive advantage. (See table below.)

HOW DIVERSITY INITIATIVES HELP ORGANIZATIONS MAINTAIN A COMPETITIVE ADVANTAGE

Response
Percent Responding
Improves corporate culture
83%
Improves employee morale
79%
Higher retention of employees
76%
Easier recruitment of employees
75%
Decreases complaints and litigation
68%
Increases creativity

59%

Decreases interpersonal conflict among employees

58%

Enables the organization to move into emerging markets

57%

Improves client relations

55%

Increases productivity
52%
Improves the organization's bottom line
49%

Source: SHRM/FORTUNE Survey on Impact of Diversity Initiatives on the Bottom Line. June 2001

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